At REFLEX, we’re building a digital platform that allows users to earn prizes while playing popular Video Games. This is achieved by building a digital platform (web first) that allows peer to peer wagering between users while playing popular online video games. Users exchange their money for a virtual currency and then wager this virtual currency while playing popular online video games. Virtual coins can then be redeemed for in-game items and gaming related prizes.
Ray Nolan, angel investor and founder of Hostelworld.com, invested an undisclosed amount.